Different File Types and When To Use Them

Once one is done creating a project, he must save it under a certain file type. In order to save the project under the right format, he must know what the difference between each file type.

PNG: The portable network graphics (PNG) file is a GIF file type, which is a compressed file used to increase transfer speed over the internet. However, PNG files are used  to preserve transparency in a picture. PNG files are large files, so because of this, it is only logical to use them when transparency is required in a picture.

JPEG: JPEG, or joint photographic experts group, is the most supported picture file type there is, therefore, anyone can open a JPEG without problems doing so. However, JPEG files cannot store transparency in photos, but that’s what PNG’s are for! For top quality on a JPEG image, save it at the maximum quality.

PDF: A portable document format (PDF) is created using Adobe programs similar to Adobe Acrobat. PDF files are most useful for documents with both text and images, like magazine articles because PDF’s allow one to preserve the original graphic appearance online and can contain multiple page images.

EPS: Encapsulated Postscript, a file extension used for Adobe Illustrator to save vector-based images.

TIFF: Tagged image file format is used for saving and exchanging raster images between multiple computer programs. This format is primarily used for faxing, 3D applications, and desktop publishing.

MPEG: Motion picture experts group files are used for encoding audio, text, and graphical data. These files contain compressed audio and video information and were designed to store audio on compact discs and digital audio tapes.

ASCII: Often called a plain text file, these files are those that have been processed with a word processor.

MIDI: Musical instrument digital interface files are those that allow technologies such as computers and instruments to interact with one another.

AVI: Audio video interleaved files contain audio and video content and are used to playback the video with the audio playing in the background.

WAV: Waveform audio file format is the standard audio file for Microsoft when

JPG: JPEG compliant image is a JPEG file extension that is used interchangeably with JPEG files.

Bibliography:

Archambault, Michael. “5 Common File Types in Photography and When You Should Use Each One.” N.p., 23 Sept. 2015. Web. 25 Oct. 2016.
“MPEG File Format Summary.” N.p., n.d. Web. 25 Oct. 2016.
Vance, John. “Portable Document Format (PDF).” N.p., May 2010. Web. 25 Oct. 2016.
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Multimedia Team of Two

There are two main roles that make up a multimedia team of two. This team together will take requests of some form of art in return for money and will output the idea of the customer’s. But before jumping right into this job, one must know the two different team members: the Multimedia Production Project Manager, and the Creative Director.

A Multimedia Production Project Manager and a Creative Director are very similar in roles, but have different responsibilities. The job of the Project Manager is to plan and direct development of complex multimedia projects, determine resource requirements, keep track of schedules, and control over the quality of work. a Project Manager must also keep contact and good relationships with clients in order to make sure that he team can get good feedback from the customers and evaluate any mistakes for projects in the future to continuously improve the work that comes from the team. In addition to working with the clients directly, the project manger will also assist in planning future projects with clients. However, the project manager mainly works independently. The Creative Director is the person who actually puts out the creative work. Most people, as creative director, are copywriters, designer, art directors, or a part of any other creative area of work.

To sum everything up, the Project Manager does business with the client and keeps track of the schedule, while the Creative Director does all the creative work.

Bibliography:

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwiVu8et_KLXAhVFfiYKHX2EAk0QFghHMAM&url=https%3A%2F%2Fwww.shrm.org%2Fresourcesandtools%2Ftools-and-samples%2Fjob-descriptions%2Fpages%2Fcms_001354.aspx&usg=AOvVaw0DIKQr6ZSDccFDRJzhMV2e

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=12&cad=rja&uact=8&ved=0ahUKEwiLmYvp_qLXAhVEYyYKHb0pDE0QFgh6MAs&url=https%3A%2F%2Fwww.snagajob.com%2Fjob-descriptions%2Fcreative-director%2F&usg=AOvVaw0CXm-bmJJ3dXYHgHjImmLA

Sound Designer

As a sound designer, one can find several different areas of work. Here are a few:

Audio engineer: The job of an audio engineer is to work with the technical areas of sound during the processes of recording, mixing, and reproduction. For instance, a recording engineer would often work with helping musicians achieve the sounds that they all dreamed their music sounding of. However there are several types of audio engineers. The fields range from recording in a studio to editing sound in video footage. Anyone interested in mixing audio would be able to find a fulfilling career in the sound engineering field.

Game and Audio Design Engineer: This is a specific role of an audio engineer. People in this field work with adding and engineering sound on video games. The entry level salary for this job is $20,000, but over time, can grow to be about $100,000 or higher.  Payment for each game is determined by how popular the game is. For example, a very large game could earn up to $150,000 in the audio designer’s pocket, but a smaller one could earn $1,000.

Systems Engineer: A person in this area of sound engineering manages the sound experience at live performances. The starting salary for an audio systems engineer is about $18,000 but with the growth of experience, can become $83,000 annually.

Audio Post Engineer: This occupation is for someone who works to mix audio for television and movies. One in this field would be required to bring the quality and magic to the original audio tracks that were previously recorded with the motion picture.

Assistant Engineer: Someone who works alongside an audio engineer of any sort. The assistant is typically an apprentice learning how to do the job for themselves. This hands-on work is always a good first step to the job of ones dreams.

All in all, there are several work occupations someone in the audio field could take up. Whether one wants to mix audio for a cinematic masterpiece, help one create some beautiful tunes, or regulate the audio in a concert venue, there is something for everyone.

Bibliography:

https://www.sokanu.com/careers/audio-engineer/

http://www.gameindustrycareerguide.com/video-game-audio-engineer-salary/

https://www.payscale.com/research/US/Job=Audio_Systems_Engineer/Salary

Best Format for Animated Web Banners

The first thing to understand before figuring out what the best format for an animated web banner is, one must know what an animated web banner is at all. An ad banner is one of the most common forms of advertisement at this day in age and a great deal of revenue from the ad goes to the company advertising. The ad is displayed by the owner of the site offering a space on his site for the web banner and makes money off the company for wanting to place an ad on it.

A designer must understand that ad banners usually are posted on someone else’s site so as one would use his common sense to see, therefore, the designer has zero control over the design of the site his banner is going on, especially if the banner is going on multiple sites. A good starting point when planning out an ad banner is the IBA (The Interactive Advertising Bureau) in order to go under the same specifications that most ads follow. The guidelines display different ad banner sizes that are common so that the designer can make his banner a proper size so that he will have more chances of finding an advertising space, this isn’t necessary if the designer already knows where he will be displaying his banner. There are more specifications that are in the guidelines on the IBA. Other things a designer should consider when creating an ad are the maximum frame rate, and the limit of the Z-Index of the unit and file size. The listed items are nothing more than guidelines but if followed, the designer can create a successful web banner that not only works properly but looks just as amazing as it works.

In order for the web designer to captivate the attention of the people visiting the site, the designer should add some eye grabbing photos because the person seeing the ad dd not go to the site to see the ad, the ad just happened to be there when the person went to the website to see content. A massive don’t when designing the banner include making it wordy. The reason the ad is there is to bring the site visitor to another site from the ad,  therefore, the ad banner should not have the entire Harry Potter series and a half worth of words on it, the website that the ad directs to should have all the information needed. However, there is no cookie cutter form of how an ad banner “should” look, for instance, they do not need to look minimalist like the Apple product ad banners to look nice. Ad banners are like people, they are all different.

Bibliography:

https://webdesign.tutsplus.com/articles/best-practices-for-designing-effective-banner-ads–webdesign-15766

Top Web Banner Sizes

When creating an ad banner, it is important to know what the most common ad banner sizes are and why they are the most common so that you know which size is best for the purpose and placement of your ad banner on a website. The most common sizes are (in this order) medium rectangle: 300×250 px, leaderboard: 728×90 px, wide skyscraper: 160×600 px, banner: 468×60 px, and skyscraper: 120×600 px. The medium rectangle, the most common ad banner size, and has an ad impression share of 33%. An example of a medium rectangle ad is the Google banner. The leaderboard is the second most common ad size on the internet with an ad impression share of 32%. The third most used, the wide skyscraper with an ad impression share of 13%, the fourth, banner, with 3%. And last (and least), the skyscraper with 2%. The ad impression share indicates how much of each kind of ad banner size is displayed online.

For a designer who is first beginning to create web banners, it would be in his best interest to use one of the top three most used sizes because doing so would give him 78% of all ad impressions, therefore, would make the ad more usable. All the ad banner sizes that are beyond the top ten sizes collectively make up 10% ad share impression and are not very usable for most designers because the sizes are not standard.

Another thing the designer should consider when designing his ad is that the larger the ad banner, the more attention it will attract. This is because the objective of a web banner is to generate click throughs to bring people to the website. However, it costs more to create a bigger ad banner, so the designer will have to decide if he needs to spend the extra dollars to advertise himself. No matter how big the banner is, this further proves that using standard banner sizes is the best option for someone designing one because they are more likely to get recognition for their ad if it is a standard size because more people will be willing to click on it.

Bibliography:

https://www.stefanmaescher.com/top10-banner-sizes/

http://www.designpax.com/blog/5-most-popular-banner-ad-sizes/

UI and UX

The average casual may not know what the terms UI and UX mean, however they are crucial to design and interface and are often confused in meanings. The term UI stands for user design interface and UX stands for user experience design.

UX is a more analytical and technical field, rather than UI which is more like the design itself. With UX, the product designer is attempting to make the product more user friendly and to maintain a loyalty with the customers and clients, as well as speaking to the consumers. UX does not have anything to really do with the design as it is the customer satisfaction of the product. UX is used in the design for just about anything: cars, lamps, shelving, and so on and so forth. UX is useful in the digital design field because it requires conversing with the customer about the outcome of the design, however, UX is not a career int eh design world.

UI is often mistaken for either graphic design or for user experience design, but in reality it is just the design, layout, research, and process of the product being put together. However, UI is strictly digital. Someone who is working with UI is working with the planning of the idea, like the storyboard, design research, customer analysis, and doing research on the product. After the planning, executing the product, so prototyping, animation, adaption to the proportion to all monitor sizes, and implementation with the developer.

So basically, UX revolves around the relationship between the customer and the developer. It is not entirely necessary, but it reflects really good on the developer to reach out to customers and to try to improve the product or service in their favor. If a company practices UX, it is bound to attract more and more clients and people who will be willing to give them money because they are proving that they care about the feedback from their customers and want to make their product/service better. And there is no better way of finding where there are areas in need of improvement than from people who have tried or purchased the good or service. UI is the planning and design of the product from the storyboard to the execution of the product to the public.

Bibliography:

https://careerfoundry.com/en/blog/ux-design/the-difference-between-ux-and-ui-design-a-laymans-guide/

Usability

One of the most important things to consider when creating a new website, among several other aspects, is the usability of the site. The usability is how easy an object on the site is to use. The usability is important to the website because if a website is not usable, whoever is visiting the site will just leave it forever, and nobody wants that to be his website.

Usability testing is having other people test aspects on a website. Typically, when setting up a usability test, the host develops a list of tasks that the test people must accomplish. Whilst completing the tasks, the people must take note of the website’s performance. Watching other people test the website is a good way to tell if it is usable because one gets to see immediately how his website runs.

There are three main categories of usability testing, these include explorative, assessment, and comparative. Explorative is used in early product development to figure out the usability of a prototype. Assessment is used in the middle of product development, and it works to evaluate the effectiveness and real time workings of the website. And comparative is used to compare to sites or products and seek out their strengths and weaknesses.

As there are multiple methods of testing usability itself, there are a multitude of ways of gathering people to test it. For instance there is hallway testing. This method takes random people who are trained in web design themselves to test the usability of a website. Sometimes one reaches out to people all over the world to participate in his usability testing session, this is called remote usability testing. There is also, of course, testing it through an expert where she will go through the site and evaluate the usability of it. There’s also the holy grail of testing usability, that is automated usability evaluation. This method is so legendary because the evaluating is done by a prototype designed to do so. But there is always self testing, which implies that you yourself go through your site and evaluate its usability.

Bibliography:

http://usabilitygeek.com/an-introduction-to-website-usability-testing/