Different File Types and When To Use Them

Once one is done creating a project, he must save it under a certain file type. In order to save the project under the right format, he must know what the difference between each file type.

PNG: The portable network graphics (PNG) file is a GIF file type, which is a compressed file used to increase transfer speed over the internet. However, PNG files are used  to preserve transparency in a picture. PNG files are large files, so because of this, it is only logical to use them when transparency is required in a picture.

JPEG: JPEG, or joint photographic experts group, is the most supported picture file type there is, therefore, anyone can open a JPEG without problems doing so. However, JPEG files cannot store transparency in photos, but that’s what PNG’s are for! For top quality on a JPEG image, save it at the maximum quality.

PDF: A portable document format (PDF) is created using Adobe programs similar to Adobe Acrobat. PDF files are most useful for documents with both text and images, like magazine articles because PDF’s allow one to preserve the original graphic appearance online and can contain multiple page images.

EPS: Encapsulated Postscript, a file extension used for Adobe Illustrator to save vector-based images.

TIFF: Tagged image file format is used for saving and exchanging raster images between multiple computer programs. This format is primarily used for faxing, 3D applications, and desktop publishing.

MPEG: Motion picture experts group files are used for encoding audio, text, and graphical data. These files contain compressed audio and video information and were designed to store audio on compact discs and digital audio tapes.

ASCII: Often called a plain text file, these files are those that have been processed with a word processor.

MIDI: Musical instrument digital interface files are those that allow technologies such as computers and instruments to interact with one another.

AVI: Audio video interleaved files contain audio and video content and are used to playback the video with the audio playing in the background.

WAV: Waveform audio file format is the standard audio file for Microsoft when

JPG: JPEG compliant image is a JPEG file extension that is used interchangeably with JPEG files.


Archambault, Michael. “5 Common File Types in Photography and When You Should Use Each One.” N.p., 23 Sept. 2015. Web. 25 Oct. 2016.
“MPEG File Format Summary.” N.p., n.d. Web. 25 Oct. 2016.
Vance, John. “Portable Document Format (PDF).” N.p., May 2010. Web. 25 Oct. 2016.

Animated Web Banners

When creating a web banner ad, it is more than useful to know what the best format should be for said banner. Typically when determining the format of the banner, the designer has o control over it because web banners are typically occupied by people who do not own the site that the banner is on. Usually the owner offers a portion of pace for the company that wants to advertise on his site. To get better understanding of the standard sizes for web banners, check the Interactive Advertising Bureau Advertising Guidelines. Most websites that offer ad space adhere to those guidelines.

When making an ad banner, one should make it stand out so that the it attracts the attention of the site users. The appearance of the ad banner is recommended to have few, but enough words for the person on the other side of the screen to understand what the ad is for. A summary of the product being advertised alongside a long story about how whatever is being advertised came to be is not what should be on an ad banner. Save all these details for the website. Another way to make an ad banner look spiffy and neat is to use clear, attention grabbing, and relevant images in the banner. Using pictures will draw more attention to the ad banner because whoever is accessing the site will see the banner and will think to himself “what is this” and at least give the time of day to read the ad banner because the picture was so intriguing. The ad must also tel the person what to do or the ad will never be interacted with. The usual tactic for the call to action is a button that says something along the lines of  “learn more” or “subscribe to access” that will lead the person to the website when clicked on. There should also be some design unity between the banner and the company website that is linked to the banner. The design elements on the banner should include the same color palette, typography, images, etc that are in the website so that it looks uniform and like a brand that is easily recognized. Another thing to consider is the file size. Nobody will care to sit and wait for an ad to load if it is on the side of a screen on a web page. If the ad has video or audio in it, the file size should  bigger so that it can load as fast as possible. However, utilizing audio, animation, and motion int eh ad will attract more attention to the ad banner. These elements should not last more than 30 seconds, remember not to put too much information in your ad- the website linked to it is there for a reason.


Color Correction

When working with digital artwork, one must know how to work with color correction because hiring a professional colorist is way out of the budget of the average person who is just beginning in the profession. This goes for whether the work that you are editing the color for is video, website, or image.

When working with color for film, one must consider the application that he will use for correcting the color. Color grading is the typical path that people use when color correcting film, this action can be  done in Adobe Premiere. As common sense may tell, one should not switch monitors when working with color grading. The difference in the monitors, even if they come from the same company (like the difference between an iMac and a Macbook air) is enough to change the setting in color correction. The next thing someone who is color grading should consider s what tools he wants to use when doing so. Typically, one would use a color grading application to undergo this job. The editor must also determine what is is that he must color grade in the frame and what kind of footage he has to be working with when color grading. The usual file format that is used when color grading video footage is raw video. That being the case, it is best to use a tool called Look Up Table (LUT). LUT takes all the elements in image data including color, black points, and other color aspects in the image frame, which makes working with color grading a lot simpler of a process.

Color grading for a website is not a much different process as it is for color grading a film work. The biggest difference between color balance between the two is when color grading an image or website versus an image frame in film, is that one would have top go about planning the color grading in all the frames throughout the video. There are five steps that designers usually undergo when color grading an image. The first one is to neutralize and match the colors in the image. This can be done by fixing the white balance, glare, etc, that need to be fixed before editing the image. The key to doing this is to not add a specific style and to make sure that every shot that will be color corrected matches each other. The second step for color grading is fixing the exposure. If the first step to the color grading process was done well, this one should be a walk in the park with few exposure issues. The next step would be to work on the color fixes. Look out for skin tones and vibrant colors-skin tones tend to have pink or red hues and often need to the saturation to be reduced, and the vibrant colors are often easily over saturated. The fourth step of working with color correction is to nail the look that you are going for with your image. This can work with changing the color palette or changing the effects going on in the image with the color. The fifth and final step is to look over the work and tweak it if necessary.




Dream Job

As a designer, I think I would want to go into creating logos for other people. With this job, one could accumulate up to $30 (or more) an hour. Logo design would be a good career move for me because I enjoy creating art, being paid to make art would probably not feel like work most of the time. In order to get into creating logos, one must have a portfolio to attract people into wanting that designer for their business emblem. A graphic designer is not required to go to school as experience from internships is attractive for employment, but an art class would not hurt to take. There are not many colleges that offer an art class that focuses specifically on logo design, but anyone who is fit for graphic design could integrate the skills taught in an art class into their design strategy.

An area of design that I do not think I would consider doing when I am out in the working field is working for print. I find it difficult to determine the desirable size of elements for the page when designing for print. I might feel this way because my only real experience with designing for print is working on the yearbook. It took me several attempts to even come up with a template for my spreads because everything printed with much more white space than I expected because nothing is to scale on the computer monitor. I do think I have improved as time has gone on and I have been continuing working with print deign. However, it is not something that I particularly enjoy doing so I do not think that I would want to pursue it. The only thing that might make me change my mind on designing for print for a living would be if I were to find a really well paying job that was available in my area and unable to find a job creating logos. I think that if I were working on something I chose to work for, with print design, I could possibly enjoy that profession.

Improving My Portfolio

As someone who only started building a portfolio for graphic design a year and a half ago, I can honestly say that I do not have an outstanding portfolio. Mine could be considered “poor” or in the area of “needs improvement” because I include most of my projects from this class included in the portfolio. When I first delved into graphic design, I had no idea what I was trying to do. Some projects weren’t done to the potential that they could have been just to fit in deadlines and receive a grade.

What most professionals do when putting together their portfolio, they are very mindful of the works that they include in them. Upon deciding what to include in a portfolio, one must consider how many pieces to include (10-20 is typically how many the pros include). Alongside that: an overall variety of their strongest, most unique, and eye catching pieces of art. Keeping up with current pieces of work is important as well. People typically do not have work that is older than three years in their portfolios. While I have not been designing for three years, I do not need my projects from the beginning of my junior year of high school to be in my portfolio. I have improved upon all of my work and instead of showing improvement, what high end designers have in their portfolios is supposed to make them look like professionals throughout. The chosen pieces for the portfolio are what form one’s brand. The work is supposed to look as if it is done consistently by one designer as a family of artwork rather than a bunch of strangers on a web page.

For me to improve upon these necessary elements, I must update my portfolio with my more recent work and maybe produce some more art that I can say I am proud of in and outside of this design classroom. I should also, as mentioned prior, manage the amount of items on the portfolio as well as organize them so they are in an order that is pleasing to the eye. However, for myself and all other beginner designers, we should not be hard on ourselves if our portfolios are not as professional and pristine as someone who has been in the industry for ten or more years and has a stable place in the field.




Creative Commons License

The Creative Commons License is a license that is used to grant copyright permissions from individuals to large companies. Creative Commons refers to the creators who utilize this as licencors if they use the Creative Commons tools. This allows there to be content that can be copied, edited, remixed, and grown upon within the laws of copyright. Typically this “license” does not allow the borrowed works to be used commercially. In fact, licencors are allowed to choose if there i a specific way they will only allow their work to be used. The Creative Commons license guarantees that the original creator gets credit for their work. This will work worldwide as long as there are copyright laws. The Creative Commons license requires that someone who wants to use someone else’s work to get permission before doing so, this license does not bend the Copyright Law.

With the Creative Commons license, there are three “layers”. The first consists of language and text formats that typically only lawyers can easily understand. This first layer is called the Legal Code layer. The next layer, the Commons Deed layer, includes everything that is included in the first layer, but made so that the average person can easily understand it, this layer gives terms and conditions of using another’s work. The final layer is the one that is “machine readable”, meaning that this layer is the one where the software is being read by the computer and other mechanical systems.

The different license include: Attribution, Attribution-ShareAlike, Attribution-NoDerivs, Attribution-NonCommercial, Attribution-NonCommercial-ShareAlike, and Attribution-NonCommercial-NoDerivs. Attribution: Allows re-distributions for commercial and non-commercial use, as long as credit is given to the original creator. Attribution-ShareAlike: Allows the person using the work to edit it, can be used commercially and non-commercially as long as the creator gets credited. Attribution-NoDerivs: Allows for redistribution, commercial or non-commercial, the original author must get recognition. Attribution-NonCommercial: allows one to edit another’s work non-commercially, the creator must acknowledge the person who built upon is work. Attribution-NonCommercial-ShareAlike: allows one to edit upon another’s work and give credit to the original creator. Attribution-NonCommercial-NoDerivs: only allows work to be downloaded and shared non-commercially.



Offline vs Real Time Editing

When editing videos, it is important to know the difference between offline and real time. The two are very different from one another and are used for two different things, however, both work for editing video content.

Offline editing is when the editor takes raw footage and makes a duplicate of it an makes it a compressed file such as an immediate codec. The footage that has been compressed is now referred to as proxy footage, which is a lower quality version of the original video. The editor will use the low quality version of the footage to edit through rough, fine, and final cut. The higher resolution video will replace he low quality version with the results. Once the high quality version is being used, that is when this form of editing becomes online editing. One would want to pursue offline editing when working with high resolution video files.

Real time video editing is where the video  that is being worked on takes no more time to render than the length of the clip is long. This system of editing content is typically used with broadcasters with large computer systems and high powered hard drives. However, thanks to social media platforms, the real time video editing technique has been far outdated. Real time video editing, in the modern world is done with the use of the cloud. This allows someone who is editing video footage to render and share content within seconds. The earliest cloud that was used as a form of real time editing was called Forscene and it was used to edit clips of the Olympics.

All in all, offline editing is where the raw footage is duplicated and compressed to become a lower quality video clip during the editing process and then the high quality footage replaces the lower resolution video. Once the higher quality video has taken its place, the process goes from offline to online editing. Real time video editing is rendering and sharing footage through a digital cloud, such as Grabyo.





Multimedia Team of Two

There are two main roles that make up a multimedia team of two. This team together will take requests of some form of art in return for money and will output the idea of the customer’s. But before jumping right into this job, one must know the two different team members: the Multimedia Production Project Manager, and the Creative Director.

A Multimedia Production Project Manager and a Creative Director are very similar in roles, but have different responsibilities. The job of the Project Manager is to plan and direct development of complex multimedia projects, determine resource requirements, keep track of schedules, and control over the quality of work. a Project Manager must also keep contact and good relationships with clients in order to make sure that he team can get good feedback from the customers and evaluate any mistakes for projects in the future to continuously improve the work that comes from the team. In addition to working with the clients directly, the project manger will also assist in planning future projects with clients. However, the project manager mainly works independently. The Creative Director is the person who actually puts out the creative work. Most people, as creative director, are copywriters, designer, art directors, or a part of any other creative area of work.

To sum everything up, the Project Manager does business with the client and keeps track of the schedule, while the Creative Director does all the creative work.